Xiaomi 12 Pro 5G. (Image credit: Xiaomi)
As China continues to impose strict lockdowns as part of its zero COVID-19 policy it has severely affected the Chinese smartphone makers including Xiaomi, Vivo and Oppo who have reportedly asked suppliers to scale down the orders by around 20 per cent as they are unable to meet the demand.
According to a new report by Chinese news outlet Nikkei Asia, the country’s biggest smartphone maker Xiaomi has reportedly reduced its 2022 smartphone outcome to around 160 million to 180 million units from its previous target of 200 million.
Xiaomi is also the world’s third largest smartphone maker after Samsung and Apple according to Counterpoint research. Xiaomi had a market share of 12 percent in the first quarter of 2022 behind Apple’s 18 percent and Samsung’s 23 percent market share. The report also showed that Xiaomi’s global smartphone shipments had dropped from 45 million units in Q4 of 2021 to 39 million units in Q1 of 2022 which is a output decline of six million units thanks to the global supply shortage sparked by the COVID-19 pandemic.
However, Xiaomi still has the biggest market share when it comes to the Indian smartphone market industry with 23 percent of the market share followed by Samsung and Realme at 20 and 16 percent market shares respectively.
Meanwhile, Nikkei Asia‘s report showed that Xiaomi’s Chinese competitors Vivo and Oppo had alo reduced orders for this quarter and the next by about 20 percent “in an attempt to digest excessive inventories currently filling retail channels.” The report showed that Oppo and Vivo shipments declined 27% and 28% respectively, year-on-year in Q1 of 2022.
Meanwhile, China’s largest chip maker Semiconductor Manufacturing International Corporation (SMIC) told Reuters that “dropped like a rock” due to the COVID-19 lockdowns and the Ukraine war. “This year we expect demand for smartphones to fall by at least 200 million units, and the majority of these 200 million are from our domestic Chinese phone makers. So many orders have been cancelled,” SMIC stated.
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