Why Kochava? FTC Salvo Puts Mobile Ad Tech on the Defensive – Adweek

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Earlier this week, the Federal Trade Commission sued ad-tech firm Kochava for selling data that violates user privacy. It alleges that the company allows access to identifiable data about people’s visits to reproductive health clinics, places of worship, addiction treatment centers and other sensitive locations.
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Catherine is Adweek’s platforms reporter.
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