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Ravi Trivedi outlines key trends, influencing the Market Research industry and shaping up its future.
In today’s world, the fine line between industries is blurring with most organizations aspiring to become ecosystem drivers. There are enough success stories to fuel aspirations of all organizations. These aspirations are primarily influenced by positions of organizations in value chain and by level of understanding of end consumers. Understanding end consumers was always the building block of businesses, and over a period, the significance of market research accuracy has further increased. Even though, social media platform owners are claiming to know and own all consumer data, the global research market is growing with more than 5% CAGR and expected to cross 100 billion dollars.
Shaping up the future of the Market Research industry, key trends are the ones enabling
The journey of graduating from hearing – to – listening – to – observing is an analogy from cognitive human behavior, which has really high significance on Top trends shaping Market Research Industry’s future.
Tata Consultancy Services (TCS) has been helping Global Information Services organizations including Market Research companies in their transformation journeys.
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Author, Ravi Trivedi is Head of Information Services UK & EU at TCS and is responsible for driving TCS business for Information Services logos across UK, Europe geography.
Contact him at ravi.trivedi@tcs.com
Posted by: TCS at 00:00
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