Tim Cook on Apple's AR Headset: 'Stay Tuned' – CNET

Your guide to a better future
Apple’s CEO hypes his company’s augmented reality technology to the Chinese state-run China Daily.
Ian Sherr
Editor at Large / News
Ian Sherr (he/him/his) grew up in the San Francisco Bay Area, so he’s always had a connection to the tech world. Currently, he writes about Apple, Microsoft, VR, video games, and internet troubles. Aside from writing, he tinkers with tech at home, is a longtime fencer — the kind with swords — and began woodworking during the pandemic.
Apple CEO Tim Cook has been talking about augmented reality and virtual reality for a long time. Now, he’s starting to signal a big move from the company may be coming.
During an interview with the Chinese state-run publication the China Daily, Cook was asked about what he believed it would take for AR technology to become popular in the consumer world. In response, he repeated many things he’s said before about how excited he is about AR, while noting the 14,000 ARKit-enabled apps currently in the iPhone and iPad App Store. “I think that we’re still in the very early innings of how this technology will evolve,” he added. “I couldn’t be more excited about the opportunities we’ve seen in this space, and sort of stay tuned and you’ll see what we have to offer.”
In this @ChinaDailyUSA interview, @tim_cook was asked about AR and VR headsets…watch his response…  Reality 🥽 is coming@mingchikuo @Scobleizer @CharlieFink @SkarredGhost @CapStark7 pic.twitter.com/tJz5j9dBVB
The indirect statement marks one of the strongest signs from Apple’s CEO that his company is not only working on more AR technology, a headset in particular, but that it’s far enough along that he believes it’s worth drawing attention to publicly.
Still, it’s unclear when Apple may actually announce such a device. The company is expected to announce the device within about a year.
Apple spokespeople didn’t immediately respond to a request for further comment.

source

Share:

More Posts

Mobile Assist – Notre Dame News

ROAM engineering lab developing powered prosthesis to aid natural movementGrasping the railing of a stopped treadmill in the basement of Fitzpatrick Hall of Engineering, Laura

Market Research

Pulse Surveys

Turn feedback into action

Our survey platform makes it easy to measure and understand feedback so you can drive growth and innovation

Pulse Handshak

Pulse Handshak

Collaborative online survey tool for the market research industry. Remote assisted surveying just like face-to-face interviews. Here interviewers can talk to the respondent over the web-console without the need for any other communication channel and share the same Q're with responses and click actions.

Pulse FE

Pulse FE

Pulse Field Expert or Pulse FE is the main platform for both offline and online survey at softofficepro.com. It is robust and used by hundreds of clients over tens of years with millions of responses. Do it once Q're and deploy on both offline devices (android) and online forms makes it a great cost effective platform for any kind of responses

Pulse Ultimate

Pulse Ultimate

Pulse Ultimate is targeted for tracking studies and retail audits. An offline survey system offering extreme field control including processes like data quality check, back-check, rework, comparison with previous wave data etc. helps to get the best results on a day-to-day basis

Pulse LS

Pulse LS

Use a managed Limesurvey and our expertise for creating complex forms and token based user management. Use optional mailing system to send survey invitation to each participant and track progress of the response status. Industry standard SPSS / R output supported