Although digital transformation is moving forward in Colombia, Large gaps especially in rural areasIsolated and with accessibility difficulties, Claro Por Colombia, the telecommunications company’s sustainability strategy, took on the challenge of connecting more Colombians to 4G technology and creating growth opportunities on three fronts: access, coverage and digital ecology. Mechanism and social inclusion.
According to María Consuelo Castro, Claro’s manager for Colombia, technology is a powerful tool to transform lives. Within the framework of this great commitment, communities in the departments of Santander and Norte de Santander have recently benefited.
In the first, 21,411 students, more than 1,500 of whom are expatriates of Venezuelan origin; 1,132 are recognized as victims or who have suffered some form of forced displacement and 326 are disabled, today enjoying free connectivity to the technology rooms of some educational institutions (ie) in Bucaramanga, Piedequesta, Girón, Floridablanca and Barrancabermeza. Yes, thanks for the initiative affiliated schools,
Their goal is to bring free internet to a new school every week across the country. Castro specifies that “Connected schools have allowed thousands of students to access educational materials, Virtual and free to strengthen your skills and knowledge. We want to strengthen their educational processes in the context of social and digital transformation, ensuring that they have access to connectivity.,
In Barrancabermeja, Blanca Duran de Padilla EI also participates in Claro’s Connected Schools Challenge for Colombia. This involves that during each week, students identify the environmental and social problems of their academic community and propose solutions from technology and are designed within it. sustainable development goals – ODS.
In the case of Norte de Santander, Escuelas Conectadas has benefited more than 6,600 students from educational institutions in Cucuta, of whom 940 are migrants of Venezuelan descent and 568 have suffered or suffered forced displacement.
Connection making and digital appropriation
This is the alliance with which Claro Banco seeks to expand access opportunities in alliance with BBVA and Fundalectura. Thanks to this, during the first quarter of 2022, computer rooms were equipped with 20 computers so that more students and teachers have training tools that allow them to strengthen their digital skills.
For example, in Norte de Santander, Creando Conexiones benefited IE San Francisco de Sales with the provision of 20 computers for the computer room and with Teacher training to promote reading in your students, From August, IE Nuestra Senora de Fátima and Divina Pastora will also receive a supply of tablets and teacher training programs.
Added to all of the above is the impact of Claro’s Volunteer Network for Colombia, which contributes to Digital Appropriation and Strengthening of Digital Skills Number of children and adolescents having digital literacy sessions and a recommendation for the use of the Carlos Slim Foundation’s free virtual platforms. Apart from Prerna and Prerna sessions, in coordination with Inspiring Girls Foundation for girl students of class IX, X and XI.
Expansion of Coverage
The goal is to ensure that 4G mobile technology reaches more municipalities and rural areas. In this way, its residents can access new and greater digital opportunities for study, work, entrepreneurship, commerce, health and online entertainment for the first time.
In Santander, 6,000 residents of 16 rural towns in the municipalities of Sabana de Torres, Puente Nacional, Puerto Vilches, Simitara, El Playón, Onzaga and Carcassi now have more capacity to connect to their cell phones and with higher speeds. Has mobile internet. ,
Over the next five years, Claro will add another 36 rural towns to this department, which will have a positive impact on approximately 17,882 people. Municipal corporation seats will also be a part of this effort. There are already 87 such people who have 4G coverage.
Similarly, Claro reached Barrancabarmeza, Bucaramanga, Floridablanca, Girón, PiedeQuesta and San Gil with fiber, benefiting 387,765 homes and businesses to access high-speed Internet, as well as television and fixed telephony.
In Norte de Santander, 2,300 residents of rural areas of the municipalities of Cucuta and Tibo benefited. In the coming years, Claro will add another 43 rural towns to this department, which will have a positive impact on over 13,858 people. In the end, the company extends fiber to Cucuta, Villa del Rosario and Los Patios, benefiting approximately 200,000 homes and businesses.
Digital ecosystem and social inclusion
Platforms developed by the Carlos Slim Foundation: With Capacítate para el Empleo,prendi.org and PruébaT, Santandereans and North Santandereans can access a variety of virtual and free content, from early education to supplementary training for employment and entrepreneurship.
For example, in Santander, more than 34,000 people strengthened their skills and knowledge through the Capacítate para el Empleo. And there are about 3,500 people in Norte de Santander who have accessed Saber.org content; And more than 16,154 strengthened their skills and knowledge through on-the-job training, of which 9,626 are located in Cucuta, 1,001 in the municipality of Los Patios and 972 in Pamplona.
*Materials produced in collaboration with Claro Colombia
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