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Neel Gogia, Co-Founder of IPLIX Media agency, and Shlok Srivastava, Founder of Tech Burner and Overlays Clothing, have forayed into the D2C ecosystem in India with the launch of Layers- a mobile skin brand.
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Layers aims to transform the way mobile skins are perceived in the country with quirky, original, and premium quality products.
Built on a unique UV technology for the digital savvy audience- Gen-Z and Millennials, the brand will be targeting revenue of Rs 25 crores in a span of one year, as per it.
Capitalising on the social media following of Tech Burner, within several hours of the launch, the Instagram page of the brand has gained 50k+ followers and the total viewership of the content has crossed 35+ million views. The brand also said that it has received seven thousand orders within 15 hours of the launch.
“We decided to build Layers almost 3 years ago and since then the space has grown exponentially. I am excited and overwhelmed to see the response we are receiving from the audience- within several hours of the launch our products went out of stock. These milestones usually take several months for D2C brands to achieve. I am truly indebted to my community for helping us achieve these monumental milestones in such a short time. I hope this first-of-its-kind launch encourages more content creators to venture into entrepreneurship,” Shrivastava aka Tech Burner said.
Gogia said, “I am passionate about building India's creator economy. In my opinion, the next natural progression is creators turning into entrepreneurs. In fact, at IPLIX Media, we’ve first hand witnessed how passionate content creators are to take the entrepreneurial plunge. I am certain that content-preneurs will be truly disrupting India’s D2C ecosystem with their established communities and will be pushing the boundaries of the creator economy even further.”
The idea took birth when Shrivastava, who is a designer himself, wanted to unleash his creative side beyond creating engaging tech content. Coupled with Neel’s in-depth experience in the D2C and creator economy ecosystem, the idea manifested into ‘Layers’.