T-Mobile acquires Bethesda-based Octopus Interactive – BethesdaMagazine.com

Logo from T-Mobile Twitter page
This story was updated at 4:30 p.m. on Jan. 11, 2022, to include additional information
The telecommunications company T-Mobile has acquired Octopus Interactive, which has a network of interactive screens inside Uber and Lyft vehicles.
Octopus is headquartered in Bethesda, and has offices in New York and Los Angeles. Terms of the acquisition were not disclosed.
T-Mobile announced the acquisition on Monday. It said in a press release that Octopus’s ability to help brands reach specific audiences through its video ads in ride-for-hire vehicles will help T-Mobile connect with big-name brands, such as Audible and Fox Entertainment.
Octopus’s audience in ride-for-hire vehicles is largely ages of 18 to 49, has an average household income of more than $130,000 and frequently travels to an airport or a social outing, according to the press release.
Additionally, nearly half of Octopus’s users live in urban areas, the press release says.
Mike Peralta, T-Mobile’s vice president and general manager of marketing solutions, said in the press release that “with this move, we’re expanding our toolkit for marketers, meeting the needs of advertisers and empowering brands to better connect with consumers, beyond linear and traditional digital channels.”
Screens in Uber and Lyft vehicles will be powered by T-Mobile’s network.
Cherian Thomas, the co-founder and CEO of Octopus, said in the press release that it is “thrilled to join the T-Mobile team on their mission to provide better results for marketers and better experiences for consumers.”
Octopus Interactive, which has about 40 employees, was named to a recent Bethesda Magazine list of Top Places to Work.
Thomas told Bethesda Beat in an interview Tuesday that T-Mobile and Octopus had an existing business relationship because they were connectivity partners.  
“All their screens are connected on LTE and soon-to-be 5G, so we’ve had an opportunity to partner, dance and date for two years,” he said. 
Thomas said that all current Octopus employees are being retained and they will be “growing the team substantially.” 
Dan Schere can be reached at daniel.schere@bethesdamagazine.com
Bethesda Magazine
Bethesda Beat
Copyright 2022 Bethesda Magazine. All rights reserved. Website by Web Publisher PRO

source

Share:

More Posts

Mobile Application Testing Solution Market 2022 Industry Expansion and Trends by 2026 – Hewlett Packard Enterprise, Infostretch Corporation, SAS Institute Inc., IBM Corporation, Cognizant Technology Solution Corp, Oracle Corporation, etc – Construction N – Construction News Portal

Construction News PortalNews World“The global Mobile Application Testing Solution market report delivers market sizes, growth, trends, market share, segmentation, competitive landscape, impact of domestic, sales

Market Research

Pulse Surveys

Turn feedback into action

Our survey platform makes it easy to measure and understand feedback so you can drive growth and innovation

Pulse Handshak

Pulse Handshak

Collaborative online survey tool for the market research industry. Remote assisted surveying just like face-to-face interviews. Here interviewers can talk to the respondent over the web-console without the need for any other communication channel and share the same Q're with responses and click actions.

Pulse FE

Pulse FE

Pulse Field Expert or Pulse FE is the main platform for both offline and online survey at softofficepro.com. It is robust and used by hundreds of clients over tens of years with millions of responses. Do it once Q're and deploy on both offline devices (android) and online forms makes it a great cost effective platform for any kind of responses

Pulse Ultimate

Pulse Ultimate

Pulse Ultimate is targeted for tracking studies and retail audits. An offline survey system offering extreme field control including processes like data quality check, back-check, rework, comparison with previous wave data etc. helps to get the best results on a day-to-day basis

Pulse LS

Pulse LS

Use a managed Limesurvey and our expertise for creating complex forms and token based user management. Use optional mailing system to send survey invitation to each participant and track progress of the response status. Industry standard SPSS / R output supported