SplitMetrics Rolls out Apple Search Ads Benchmarks for Mobile Brands – MarTech Series

MarTech Series – Marketing Technology Insights
SplitMetrics, a global software development company that provides an ecosystem of products and services to mobile-first companies and brands, has released the Apple Search Ads Benchmarks Report.
Marketing Technology News: Meta Selects Missouri For New $800 Million Data Center
The report by SplitMetrics, an Apple Search Ads Partner, enables mobile developers and marketers to take a look at the performance of one of the most effective advertising channels, evaluate costs, get access to data trends, insights and opinions of mobile industry leaders.
Apple Search Ads Benchmarks Report
SplitMetrics Analytical Center carried out research and analyzed how Apple Search Ads performed in H2 2021 across 15 app categories and 61 countries. The report based on the aggregate data from apps that use SearchAdsHQ, SplitMetrics’ product for Apple Search Ads optimization, provides the average tap-through rate, conversion rate, cost metrics – cost per acquisition and cost per tap – which constitute important data for the user acquisition strategy 2022.
Cost-per-tap across categories in Apple Search Ads
The report enables mobile marketers to compare the performance of their apps to the industry averages, identify room for growth and target users more effectively.
“We aim to provide innovative technology, tools and insights to mobile developers and marketers, to help them scale with Apple Search Ads and grow their app businesses,” said Max Kamenkov, CEO and co-founder of SplitMetrics. “That’s why we continuously analyze data, release benchmarks and constantly enhance our solution for Apple Search Ads automation and effective management.”
Key findings from the Report include the following:
Marketing Technology News: MarTech Interview with Greg Hanover, CEO at Liveops
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
Prev Post
PropellerAds Renews ISO/IEC 27001 Information Security Certification
Next Post
Meaningful Gigs Reaches $6 Million Goal in Oversubscribed Seed Funding Round
PropellerAds Renews ISO/IEC 27001 Information Security Certification
AdQuick.com Among the First in its Industry to Accept Cryptocurrency
Cross-Channel Advertising Best Practices
Cirrus Streaming Launches New Interactive Streaming App for Broadcasters Worldwide
Popular Posts
Sectigo’s Research Finds Websites Attacked 172 Times a Day…
Multichain announced 10% of its monthly transaction fees to…
Rimini Street Appoints Marketing Veteran Jeff Spicer as…
Huge Appoints Frisco Chau As Global Head Of Data &…
Veritone Showcases Multilingual Synthetic Voices of…
X4Impact Is a Premier Source of UN SDG Data with SDG Index…
Statara Taps Stirista’s Fusion Data Transformation Program…
2021 Review: Facteus Adds Millions of Cardholders &…
Enterprise Connect’s Expo Hall to Display the Most…

Copyright © 2022 MarTech Series. All Rights Reserved. Privacy Policy
Welcome, Login to your account.
Recover your password.
A password will be e-mailed to you.

source

Share:

More Posts

Market Research

Pulse Surveys

Turn feedback into action

Our survey platform makes it easy to measure and understand feedback so you can drive growth and innovation

Pulse Handshak

Pulse Handshak

Collaborative online survey tool for the market research industry. Remote assisted surveying just like face-to-face interviews. Here interviewers can talk to the respondent over the web-console without the need for any other communication channel and share the same Q're with responses and click actions.

Pulse FE

Pulse FE

Pulse Field Expert or Pulse FE is the main platform for both offline and online survey at softofficepro.com. It is robust and used by hundreds of clients over tens of years with millions of responses. Do it once Q're and deploy on both offline devices (android) and online forms makes it a great cost effective platform for any kind of responses

Pulse Ultimate

Pulse Ultimate

Pulse Ultimate is targeted for tracking studies and retail audits. An offline survey system offering extreme field control including processes like data quality check, back-check, rework, comparison with previous wave data etc. helps to get the best results on a day-to-day basis

Pulse LS

Pulse LS

Use a managed Limesurvey and our expertise for creating complex forms and token based user management. Use optional mailing system to send survey invitation to each participant and track progress of the response status. Industry standard SPSS / R output supported