MarTech Series – Marketing Technology Insights
Rokt, the leading ecommerce technology using machine learning to make transactions more relevant to each shopper, announced new partnerships with Uber Technologies, Inc. (NYSE: UBER) and AMC Theatres® (NYSE: AMC) to unlock new revenue opportunities for the companies during the transaction moment on their websites and mobile apps. Rokt’s partnership with Uber will initially launch with Uber Eats in the US, Canada, Australia and Japan, with Rokt’s machine learning technology driving additional revenue for Uber during the checkout experience. AMC has partnered with Rokt to drive revenue and customer lifetime value across the company’s online and mobile channels.
Rokt enables companies to tap additional revenues, acquire customers at scale and deepen relationships with their existing ones by using machine learning to present highly relevant offers to each shopper in the final stages of an ecommerce transaction, when they are most likely to convert.
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“Uber and AMC Theatres are two of the most recognized brands in the world and we’re extremely pleased to partner with both of them as we accelerate our growth globally,” said Elizabeth Buchanan, CCO of Rokt. “Our global partnership with Uber will support the Uber Eats internal ad network and unlock additional profitability for the company. Our partnership with AMC has already begun generating outstanding results for the company. We look forward to expanding our relationships with both of these companies in the future.”
“The growth of our advertising business is a strategic priority for Uber and Rokt is the ecommerce technology partner that will help us achieve our ambitious goals,” said Mark Grether, General Manager of Uber Ads. “This partnership will accelerate our investment in new services designed to fuel the next chapter of advertising across Uber’s in-app and real-world surfaces.”
Since launching Rokt Ecommerce in March of 2022, AMC has seen significant incremental revenue across millions of transactions. Following a recent marketplace launch across its mobile app, AMC will continue to drive increased value for its brand and its moviegoers.
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“As millions of moviegoers come to AMC each week to enjoy the unmatched entertainment of the big screen, it’s important that we are offering a guest experience that’s personally relevant across the entire moviegoing journey,” said Mark Pearson, Chief Strategy Officer, AMC Theatres. “Our partnership with Rokt enables us to better personally engage our consumers and drive higher value per transaction by optimizing each online touchpoint without adding additional cost to the moviegoer.”
With intelligence powered by 5 billion transactions across hundreds of leading ecommerce businesses, Rokt’s exclusive, closed marketplace allows brands to create a seamless customer experience while also controlling the types of offers eligible to be displayed to their customers. Businesses partnering with Rokt have been able to unlock additional profit upwards of $.30 per transaction by tailoring high-performing, relevant experiences to each individual, from cart to confirmation.
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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