Pixalate Releases First UK Child Online Safety Report for Mobile: 96% of Open Programmatic Ad-Supported Google & Apple Children's Apps Share GPS or IP Address With Advertisers and Data Brokers – MarTech Series

MarTech Series – Marketing Technology Insights
Pixalate, the global market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the Q2 2022 UK Online Child Safety Report: Google and Apple App Stores, examining the state of children’s privacy through the lens of the UK Children’s Code.
According to Pixalate’s analysis, there are 800k+ mobile apps across the Google and Apple app stores that are likely accessed by children under the age of 18 and therefore may be subject to the UK Children’s Code. These “UK Children’s Apps” make up approximately 15% of all apps available for download across the Google and Apple app stores.
Marketing Technology News: Martech Interview With Scott Ernst, CEO of Drift

The UK’s Age Appropriate Design Code (the Children’s Code”) sets out 15 standards of age appropriate design reflecting a risk-based approach. The focus is on providing default settings which ensure that children have access to online services while minimizing data collection and use, by default.
The code applies to UK-based companies and non-UK companies that process the personal data of UK children. Pixalate interprets this in the context of advertising platforms and mobile apps to mean that any company that has UK children under 18 as a user is likely covered by the code.
Pixalate analyzed apps available for download via the Apple App Store and Google Play Store as of the last date of Q2 2022 (June 30).
Marketing Technology News:  Social Media Trends in APAC: Engagement May Cost More, But Social Care Helps Brands Stand Out From…
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
Prev Post
ZINFI Expands Its Unified Channel Management (UCM) Platform With Affiliate Marketing Management Solutions
Next Post
Glean AI Completes SOC 2 Type 1 Attestation With Laika
Avast Commits to Identity Industry Standards to Enable Global-Scale Digital Trust
Fuel Cycle Introduces Additional Digital Experience Research Solutions, Expanding…
InterDigital nominates Derek Aberle to Board of Directors
Replicon Named As a Leading Workforce Management Solution by Constellation Research
Popular Posts
Spotme Partners With AI-Media, a Leader in Technology-Driven…
Ateliere Updates Enhance Factory Level Automation Across the…
Infobip Builds an Integration for HubSpot to Enhance…
Nextech AR Announces Update Of Proposed Arrangement To Spin…
Informatica Named a Leader in the IDC MarketScape: Worldwide…
ironSource Comments on Unity Board’s Rejection of…
Denodo Is a Leader for the Third Year in a Row in the 2022…
WeGift Closes First Half of 2022 on a Tear, Achieving Major…
Webscale Appoints Lou Cofini as Chief Revenue Officer

Copyright © 2022 MarTech Series. All Rights Reserved. Privacy Policy
Welcome, Login to your account.
Recover your password.
A password will be e-mailed to you.

source

Share:

More Posts

Market Research

Pulse Surveys

Turn feedback into action

Our survey platform makes it easy to measure and understand feedback so you can drive growth and innovation

Pulse Handshak

Pulse Handshak

Collaborative online survey tool for the market research industry. Remote assisted surveying just like face-to-face interviews. Here interviewers can talk to the respondent over the web-console without the need for any other communication channel and share the same Q're with responses and click actions.

Pulse FE

Pulse FE

Pulse Field Expert or Pulse FE is the main platform for both offline and online survey at softofficepro.com. It is robust and used by hundreds of clients over tens of years with millions of responses. Do it once Q're and deploy on both offline devices (android) and online forms makes it a great cost effective platform for any kind of responses

Pulse Ultimate

Pulse Ultimate

Pulse Ultimate is targeted for tracking studies and retail audits. An offline survey system offering extreme field control including processes like data quality check, back-check, rework, comparison with previous wave data etc. helps to get the best results on a day-to-day basis

Pulse LS

Pulse LS

Use a managed Limesurvey and our expertise for creating complex forms and token based user management. Use optional mailing system to send survey invitation to each participant and track progress of the response status. Industry standard SPSS / R output supported