‘OnePlus 10R 5G to target younger, more evolved customers’ – The Indian Express

The OnePlus 10R 5G, powered by the MediaTek Dimensity 8100 Max processor, will be aimed at a “younger, more evolved customer” who wants flagship specs, but with a price that fits their pocket, according to OnePlus India CEO Navnit Nakra. The new phone will be officially launched on April 28.
The OnePlus 10R 5G is the second OnePlus phone that is sporting an R iteration and the first flagship from the brand to be powered by a Mediatek processor.
But the phone’s USP will be the first 150W SUPERVOOC charging which will be able to juice up a phone to 100% in just 17 minutes — the base variant will however come with the 80W SUPERVOOC charger. OnePlus is also launching the Nord CE 2 Lite 5G this month.
Nakra told indianexpress.com that the OnePlus 10R, coming soon after the launch of the OnePlus 10 Pro, is aimed at a very different audience from the former. The OnePlus 10 Pro, he said, was for a cohort of buyers looking for a power pack and want a high-end camera, high-end specs as well as the pride of ownership.
The OnePlus 10 R, in contrast, is primarily aimed at those who need good specs, but at a good ROI, he added. “It also targets the gamers who want to push the device to its limits but with great battery life and cooling. Then it targets the multitasker,” he said, adding how the partnership with MediaTek lets OnePlus achieve all of the above with the new phone.
Anku Jain, Managing Director of MediaTek in India, said the Dimensity 8100 Max gives the OnePlus 10R a hyper engine for gaming, AI capabilities and a “phenomenal camera”. “One feature here is Dimensity 5G Open Resource Architecture, or DORA, which helps OnePlus collaborate closely with us and fine tune certain features which they know user wants. They can customise the chipset functionality based on that create features,” Jain explained.
Like other phones from OnePlus in the past two years, the OnePlus 10R will also be a 5G phone. Nakra reminded that as per Counterpoint, in 2021, OnePlus was the single largest 5G smartphone player in India with a 18% market share. “This is also the year that we shipped out like 5 million devices, each and every one of them 5G.”
🗞 Subscribe Now: Get Express Premium to access our in-depth reporting, explainers and opinions 🗞️
For all the latest Technology News, download Indian Express App.




Nandagopal RajanNandagopal Rajan is Editor New Media. He writes on technology, gadgets… read more

source

Share:

More Posts

Market Research

Pulse Surveys

Turn feedback into action

Our survey platform makes it easy to measure and understand feedback so you can drive growth and innovation

Pulse Handshak

Pulse Handshak

Collaborative online survey tool for the market research industry. Remote assisted surveying just like face-to-face interviews. Here interviewers can talk to the respondent over the web-console without the need for any other communication channel and share the same Q're with responses and click actions.

Pulse FE

Pulse FE

Pulse Field Expert or Pulse FE is the main platform for both offline and online survey at softofficepro.com. It is robust and used by hundreds of clients over tens of years with millions of responses. Do it once Q're and deploy on both offline devices (android) and online forms makes it a great cost effective platform for any kind of responses

Pulse Ultimate

Pulse Ultimate

Pulse Ultimate is targeted for tracking studies and retail audits. An offline survey system offering extreme field control including processes like data quality check, back-check, rework, comparison with previous wave data etc. helps to get the best results on a day-to-day basis

Pulse LS

Pulse LS

Use a managed Limesurvey and our expertise for creating complex forms and token based user management. Use optional mailing system to send survey invitation to each participant and track progress of the response status. Industry standard SPSS / R output supported