Mobivity Appoints Mobile Gaming Industry Veteran as CRO to Fuel Next Stage of Growth – MarTech Series

MarTech Series – Marketing Technology Insights
Mobivity Holdings Corp., a global provider of personalized reward solutions that drive customer acquisition, frequency and spend, announced that Kim Carlson has joined Mobivity as Chief Revenue Officer. Carlson will use her vast expertise in mobile gaming and advertising to drive Mobivity’s revenue operations and work to accelerate growth following the successful deployment of its Connected Rewards solution to leading gaming publishers and brands.
Carlson brings more than two decades of experience building and leading revenue growth for traditional and digital media organizations. Most recently, she was Head of Global Revenue at Aarki, a mobile Demand Side Platform, which was acquired by leading mobile games platform Skillz in 2021. Previously she served as CRO at global mobile adtech company Taptica through its acquisition by Tremor International. Carlson’s prior revenue leadership experience includes roles at Infospace, Marchex, InMobi and Appnique.
Marketing Technology News: Dynamicweb Announced 2022 Most Valuable Professionals
“I couldn’t be more excited to welcome Kim to the Mobivity leadership team. Her experience developing revenue strategy and leading teams since the early days of the mobile gaming and mobile advertising industry will be invaluable in accelerating the growth and adoption of our Connected Rewards technology,” said Dennis Becker, Mobivity Chairman and CEO.
“Although the mobile gaming and advertising markets have grown tremendously over the past decade, there are a number of developing headwinds as handset manufacturers adhere to protect consumer privacy,” added Kim Carlson. “I believe Mobivity’s Connected Rewards is the right solution at the right time, uniquely leveraging brand audiences to help mobile app marketers drive efficient new user acquisition. Seeing the results that Mobivity’s Connected Rewards have delivered to game publishers, and given my experience in the industry, I couldn’t pass up joining the Mobivity team at this inflection point of growth. I am excited to pursue this incredible opportunity.”
As Chief Revenue Officer, Carlson will lead all new sales, existing client growth, marketing, and client services operations for the company. She will also assist in corporate strategy and lead industry partnerships.
Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze
GlobeNewswire is one of the world’s largest newswire distribution networks, specializing in the delivery of corporate press releases financial disclosures and multimedia content to the media, investment community, individual investors and the general public.
Prev Post
Interactions Continues to Reshape the Customer Experience Marketplace in Collaboration with NVIDIA Riva
Next Post
JumpCloud Grows Industry Lead in Directory Services, Identity, and Device Management Categories in Fall 2022 Grid Reports from G2
Littledata Releases White Paper on Trends in First-Party Data for Ecommerce
Blockchain Secured Web3 Solution DGMV-ID Passwordless Login Platform Introduced
Swedish AdTech company, BrightBid taps into London’s Dynamic Start up Scene to…
Spectra Logic and iRODS Consortium Partner to Provide Glacier-Like Tier of Storage…
Popular Posts
SMMVALY Launches SMM Panel Instagram Followers Services to…
Aurora Mobile’s Subsidiary SendCloud Partners with Moka to…
SafeSwap lists VIMworld’s VEED Token on Its…
Re-engagement Emails – A Few Fundamentals
Vionlabs Launches AI-Powered Global Fingerprint Platform To…
Sustainability and Consumer Research by IRI and NYU Stern…
Sellers.guide by Primis Announces The State of Transparency…
Ontotext Metadata Studio Makes Life Simple For Enterprises…
Validity Relaunches Partner Program to Empower Best-in-Class…

Copyright © 2022 MarTech Series. All Rights Reserved. Privacy Policy
Welcome, Login to your account.
Recover your password.
A password will be e-mailed to you.

source

Share:

More Posts

Market Research

Pulse Surveys

Turn feedback into action

Our survey platform makes it easy to measure and understand feedback so you can drive growth and innovation

Pulse Handshak

Pulse Handshak

Collaborative online survey tool for the market research industry. Remote assisted surveying just like face-to-face interviews. Here interviewers can talk to the respondent over the web-console without the need for any other communication channel and share the same Q're with responses and click actions.

Pulse FE

Pulse FE

Pulse Field Expert or Pulse FE is the main platform for both offline and online survey at softofficepro.com. It is robust and used by hundreds of clients over tens of years with millions of responses. Do it once Q're and deploy on both offline devices (android) and online forms makes it a great cost effective platform for any kind of responses

Pulse Ultimate

Pulse Ultimate

Pulse Ultimate is targeted for tracking studies and retail audits. An offline survey system offering extreme field control including processes like data quality check, back-check, rework, comparison with previous wave data etc. helps to get the best results on a day-to-day basis

Pulse LS

Pulse LS

Use a managed Limesurvey and our expertise for creating complex forms and token based user management. Use optional mailing system to send survey invitation to each participant and track progress of the response status. Industry standard SPSS / R output supported