Mobile retailers' body to seek govt intervention against e-commerce onslaught – ETRetail

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“The situation is extremely fragile due to the unethical, discriminatory, and monopolistic business practices by online sales platforms. Several shops are closed and now retailers are even taking an extreme step like suicide.
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The new investment comes as Myntra is facing new challenges, with Reliance’s Ajio emerging as a significant second player in the market. Beauty retailer Nykaa is also venturing into fashion, which Myntra has dominated for over a decade.
The Annual Survey 2020-21 revealed that employment in the direct selling industry has also increased. The total number of active direct sellers in FY21 grew 6.32 per cent to 7.9 million against 7.4 million in FY2019-20. “In terms of the gender ratio of Direct Sellers, the industry currently comprises 53 per cent of male and 47 per cent of female active Direct Sellers,” as per the report.
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