The mobile advertising market size is set to grow by USD 111.58 billion from 2020 to 2025 as per the latest market report by Technavio. The report projects the market to progress at a CAGR of 9.73%. 60% of the market’s growth will originate from APAC during the forecast period. China, Japan, and South Korea (Republic of Korea) are the key markets for the mobile advertising market in APAC. Market growth in this region will be faster than the growth of the market in MEA, North America, and South America. The increasing internet penetration in the region will facilitate the mobile advertising market growth in APAC over the forecast period.
Mobile Advertising Market: Segmentation Analysis
The market research report segments the mobile advertising market by Type (display, search, and SMS) and Geography( APAC, North America, Europe, South America, and MEA).
Revenue Generating Segment: The mobile advertising market share growth by the display segment will be significant for revenue generation. Display ads are pre-designed ads that appear on the websites and use images, audio, and videos to communicate advertising messages to customers. Newer technologies that enable sophisticated surfacing of ads have allowed service providers to host contextual ads. Furthermore, automated real-time bidding (RTB) and programmatic advertising software that allow clients to select slots more efficiently have become popular in the market. These enable the advertisers to choose and bid on the ad spaces that are relevant to their campaign, based on the demographic segmentation of the audience. All these factors are driving the growth of the display segment.
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Mobile Advertising Market: Growth in in-app advertising to drive growth
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Get ready to achieve excellent business outcomes from this exclusive Mobile Advertising Market report by Technavio. The report will include highlights of the overall market which includes frequently asked questions such as –
The competitive scenario provided in the Mobile Advertising Market report analyzes, evaluates, and positions companies based on various performance indicators. Some of the factors considered for this analysis include the financial performance of companies over the past few years, growth strategies, product innovations, new product launches, investments, growth in market share, etc. Don’t wait, Make a strategic approach & boost your business goals with our Mobile Advertising Market Forecast Report – Buy Now!
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Mobile Advertising Market Scope
Report Coverage
Details
Page number
120
Base year
2020
Forecast period
2021-2025
Growth momentum & CAGR
Accelerate at a CAGR of 9.73%
Market growth 2021-2025
USD 111.58 billion
Market structure
Fragmented
YoY growth (%)
7.89
Performing market contribution
APAC at 60%
Competitive landscape
Leading companies, competitive strategies, consumer engagement scope
Companies profiled
Alphabet Inc., AppLovin Corp., Chartboost Inc., Criteo SA, Facebook Inc., InMobi Pte. Ltd., Matomy Media Group Ltd., MOLOCO Inc., Smaato Inc., and Verizon Communications Inc.
Market Dynamics
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,
Customization purview
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.
Table of Content
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Type
6 Customer landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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