Mixhalo raises US$24m to develop in-stadium audio mobile app – SportsPro – SportsPro Media

Mixhalo
In-venue sound application Mixhalo has raised US$24 million in new funding that it says will be used to scale the business and expand its engineering capabilities.
The Series B round was led by hedge fund Fortress and included live event sound specialist L-Acoustics, as well as existing investors Foundry Group, Sapphire Sport, Founders Fund, Defy Partners, and Another Planet Entertainment.
Mixhalo was co-founded by Incubus guitarist Mike Einziger and his wife, the violinist Ann Marie Simpson-Einziger,  to ensure that every fan in a venue or arena could have the same sound experience regardless of where they were sitting.
The technology has also been applied to the sports world, with the company’s clients including Major League Soccer’s (MLS) Los Angeles FC, the National Basketball Association’s (NBA) Sacramento Kings, and the National Hockey League’s (NHL) Buffalo Sabres, as well as bands and musicians such as Incubus, Metallica and Sting.
Mixhalo’s network-based application captures audio and synchronises the feed to everyone within a venue without latency, meaning every seat in the stadium has the same audio in real-time. This means they can hear the action on the field or listen to commentary like they would at home, narrowing the gap between the television and stadium experience. Other potential uses include referee audio feeds or driver audio feeds at motor races.
While some sports such as golf, cricket, and snooker have offered similar services using FM radios, there is still a certain degree of latency involved and it requires the supply of additional equipment. With Mixhalo, users simply download a free application and use their own headphones, significantly simplifying the process.
With low latency and ease of use, commentary could be offered at sports where in-game audio has not been an enjoyable experience to date, such as soccer.
Mixhalo has already started spending some of its new capital, making engineering hires and appointing Dana Jewell, who has held roles at Dell and eBay, as general counsel. She will be tasked with closing new deals, developing the company’s intellectual property, and building out compliance infrastructure.
The firm added that despite the suspension of many in-person events during 2020 and 2021, it was able to grow the business and is looking at use cases beyond sports and entertainment, including museums and conferences. It says to expect more sporting partnerships in 2022 and beyond.
“It’s been a tough couple of years for the entertainment industry, but we’ve persevered by staying focused on improving our product while securing key partnerships along the way,” said John Vars, Mixhalo’s chief executive.
“Now that live sports and entertainment have returned, and we have a fresh US$24 million in the bank, we can reinforce our ranks with incredible talents like Dana who will help us unlock the magic of Mixhalo and delight fans everywhere.”

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