LOW6 AND BENNETTS BRITISH SUPERBIKES ANNOUNCE RETURN OF BSB SUPERPICKS FOR 2022 SEASON – European Gaming Industry News

LOW6 AND BENNETTS BRITISH SUPERBIKES ANNOUNCE RETURN OF BSB SUPERPICKS FOR 2022 SEASON
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LOW6 AND BENNETTS BRITISH SUPERBIKES ANNOUNCE RETURN OF BSB SUPERPICKS FOR 2022 SEASON
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Low6, a leader in sports mobile gamification technology, has announced the renewal of its partnership with leading motorcycle race series, Bennetts British Superbike Championship (BSB), which begins its 2022 season with Round 1 at Silverstone in Northamptonshire, UK, from April 15 – 17, 2022. The partnership is activated through the Free-To-Play (FTP) mobile game, BSB Superpicks, which, in 2022, will feature four contests per round of the 2022 BSB Championship. The first contest is open to fans for the Superpicks 12 at Silverstone, entries can be made now.
BSB Superpicks sees players competing against each other to make as many correct qualifying and race predictions as possible throughout the BSB season. Among the venues featured on the BSB 2022 calendar are Donington Park, Oulton Park, Thruxton and many more legendary UK circuits.
After the season-opening races at Silverstone, a further 10 legs of the Championship then take place through till October, with the season concluding at Brands Hatch. Cash prizes are up for grabs in BSB Superpicks throughout the season, starting with a £700 prize pool on offer for the three days of action at Silverstone in April.
The full breakdown of Silverstone’s contests prize pool is as follows:
Low6 are also offering hospitality for two on Sunday April 17 at Silverstone to one early entry into the first contest of the season. To be in with a chance to win, users need to make their Silverstone Friday Superpicks 12 selections by the time of the first practice event to be in with a chance of winning. The winner will be randomly drawn and contacted on Friday April 15.
Jamie Mitchell, CEO and Co-Founder of Low6 commented: “Low6 is excited to be back for our third season with the British Superbike Championship. Last year, we saw both high quality racing and record numbers taking part in the BSB Superpicks game via the app. This year we’ll be offering four contests every race weekend and each contest is now completely free to play. It will give the fans the ultimate test in pitching their skills against other BSB fans in what will no doubt be another thrilling season ahead.”
Stuart Higgs, Bennetts British Superbike Championship Series Director, said: “I am delighted that we have extended our partnership with Low6 ahead of next weekend’s much-anticipated season opener at Silverstone.
“BSB SUPERPICKS really gives our supports the chance to get involved throughout every stage of a race weekend, from the build up to Friday’s free practice sessions through to the chequered flag after the final Superbike race. We have an extremely knowledgeable and passionate fan base and they now too can have the opportunity to experience that winning feeling!”
Sportradar acquires Vaix, a pioneer in developing AI solutions for the iGaming industry
LOW6 AND BENNETTS BRITISH SUPERBIKES ANNOUNCE RETURN OF BSB SUPERPICKS FOR 2022 SEASON
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Low6, a leader in sports mobile gamification technology, has announced the renewal of its partnership with leading motorcycle race series, Bennetts British Superbike Championship (BSB), which begins its 2022 season with Round 1 at Silverstone in Northamptonshire, UK, from April 15 – 17, 2022. The partnership is activated through the Free-To-Play (FTP) mobile game, BSB Superpicks, which, in 2022, will feature four contests per round of the 2022 BSB Championship. The first contest is open to fans for the Superpicks 12 at Silverstone, entries can be made now.
BSB Superpicks sees players competing against each other to make as many correct qualifying and race predictions as possible throughout the BSB season. Among the venues featured on the BSB 2022 calendar are Donington Park, Oulton Park, Thruxton and many more legendary UK circuits.
After the season-opening races at Silverstone, a further 10 legs of the Championship then take place through till October, with the season concluding at Brands Hatch. Cash prizes are up for grabs in BSB Superpicks throughout the season, starting with a £700 prize pool on offer for the three days of action at Silverstone in April.
The full breakdown of Silverstone’s contests prize pool is as follows:
Low6 are also offering hospitality for two on Sunday April 17 at Silverstone to one early entry into the first contest of the season. To be in with a chance to win, users need to make their Silverstone Friday Superpicks 12 selections by the time of the first practice event to be in with a chance of winning. The winner will be randomly drawn and contacted on Friday April 15.
Jamie Mitchell, CEO and Co-Founder of Low6 commented: “Low6 is excited to be back for our third season with the British Superbike Championship. Last year, we saw both high quality racing and record numbers taking part in the BSB Superpicks game via the app. This year we’ll be offering four contests every race weekend and each contest is now completely free to play. It will give the fans the ultimate test in pitching their skills against other BSB fans in what will no doubt be another thrilling season ahead.”
Stuart Higgs, Bennetts British Superbike Championship Series Director, said: “I am delighted that we have extended our partnership with Low6 ahead of next weekend’s much-anticipated season opener at Silverstone.
“BSB SUPERPICKS really gives our supports the chance to get involved throughout every stage of a race weekend, from the build up to Friday’s free practice sessions through to the chequered flag after the final Superbike race. We have an extremely knowledgeable and passionate fan base and they now too can have the opportunity to experience that winning feeling!”
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Sportradar, the leading global sports technology company creating immersive experiences for sports fans and bettors, today announced the acquisition of Vaix Limited, a pioneer in developing Artificial Intelligence (AI) solutions specifically designed for the iGaming industry. Vaix’s innovative AI technology allows betting and gaming operators to gain a personalized view of their customers, which enables them to provide a more targeted, player-friendly experience. For example, betting and gaming operators can offer users the best possible bet without searching and give them the right offer based on players’ future value and churn probability. The acquisition does not have a material impact on the Company’s annual outlook for 2022, provided on March 30, 2022.
For over two years, Sportradar has partnered with Vaix and incorporated its technology into its Managed Trading Services (MTS) offering. Sportradar’s MTS solution is a sophisticated trading, risk, live odds and liability management offering that helps betting operators boost margins and profits, while increasing efficiency and managing risk. The MTS solution is also increasingly important in the U.S. market, which is growing rapidly post legalization in 2018, as U.S. operators compete for customers. Vaix’s advanced AI learning capabilities will provide betting operators already engaged with Sportradar’s platform the opportunity to gain access to more personalized insights and suggestions relating to user preferences.
Founded in 2016 by John O’Malia and Andreas Hartmann, Vaix has fed over 60 billion transactions into its AI (60 million per day) to offer a personalized experience to more than 50 million users for tier 1, 2 and 3 operators and platforms on all continents. Winner of several awards and recognized as one of the best service providers in the online gaming industry, Vaix most recently received the 2021 Data and AI Partner Award at the EGR B2B Awards.
Paolo Personeni, Managing Director of Managed Betting Services at Sportradar said: “VAIX products with their Artificial Intelligence and algorithms are now being natively integrated as part of the Sportradar Sportsbook platform, enhancing our data analytics, promotions system and player personalization. All Managed Betting Services customers will enjoy a faster and simplified integration. The acquisition of Vaix is the culmination of a very important and productive partnership we have had with the company over two years.”
Andreas Hartmann, Co-founder and CEO at Vaix, said: “Fully joining forces with Sportradar is recognition of the power of Vaix’s technology, and a dream come true for our vision to bring AI to the entire iGaming industry. Vaix’s capabilities can provide all of Sportradar’s operators with the power to truly personalize their Offering, Marketing and CRM, as they seek to attract and engage players.”
Terms of the acquisition are not disclosed.
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Vita Media Group, a Top 20 Affiliate according to EGR Global, is glad to announce that it has concluded a commercial partnership with BlueOcean Gaming that in the future will offer casino players a potential of more than 6.000 games via free-to-play mode.
Through an integration of the two companies’ platforms’ the core product of Vita Media Group, Ekstrapoint .com will receive new and modern casino gaming content and will offer fresh content from the game portfolio of BlueOcean Gaming, and new competitions to more than 100.000 players on the platform which is available in 146 countries.
Rasmus Hansen, Chief Sales Officer at Vita Media Group, believes this agreement allows the opportunity to navigate conversions with partners on particular games of user preference that will lead to an increased conversion level and player value:
“With this consideration in mind, the strategic partnership with BlueOcean Gaming allows us much more than enabling 6.000 games on EkstraPoint. We allow the opportunity of mimicking the SEO/PPC behavior by directing leads with the highest relevance and lead intent at the moment where the user interest of that particular game is present. We allow game providers to receive unique exposure to their game productions by millions of people which is central to gain popularity and ensure their continued growth. By bridging this interest on the very same platform, we firmly believe EkstraPoint is set to continue its route towards becoming market-leading within the affiliate sector.” stated Mr. Hansen.
BlueOcean Gaming is a gaming provider with extensive experience in game development and casino games. The game development company initially started developing software for land-based casinos, however, later used that knowledge to progress into the development of online casinos.
The partnership with BlueOcean Gaming is a step forward in the direction of enabling numerous game developers to offer their games to a loyal community of iGaming players via Ekstrapoint’s free-to-play model.
Mateja Pavlin, Head of Account Management at BlueOcean Gaming offered a perspective on what can be expected from this partnership.
“We are already collaborating with Vita Media Group on various projects and we are really looking forward to further enhance our partnership with game aggregation deal. Their unique Ekstrapoint.com portal will receive top-notch GameHub content, starting with the offer of GameArt games, and all the premium features that come with our game aggregation package, such as Free Round triggering, Automated game catalogue including various graphical materials and much more.” stated Ms. Pavlin.
Ekstrapoint is Vita Media Group’s core product and the first iGaming loyalty platform and community that gathers players on a free-to-play model. The website offers modern games, competitive casino offers, and rewards players every time they interact with the site. The points that players collect are later available to be used in the Ekstrapoint shop where real online casino bonus packages are available.
Ekstrapoint has attracted the attention of the iGaming world multiple times. In 2021, Ekstrapoint brought Vita Media Group a Top 3 Casino Product recognition from iGaming Idol. Apart from that, Vita Media Group in 2021 has been named a Top 20 Affiliate according to EGR Global and has received multiple shortlist nominations as Affiliate of the year according to the EGR Nordics Awards, EGR Operator Awards, and the iGB Affiliate Awards.
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