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Corporate communication has evolved significantly in recent years. This was made possible by the rapid integration of various technology tools that have automated tasks and made business processes easier and more efficient. Mobile technology and connectivity have changed the way we communicate and the practice of business communication. Recent developments have made communication instantaneous and allow professionals to work outside of the traditional office environment.
Mobile technology is one of those trends that have taken the business world by storm. Mobile penetration has been rapid and monumental. It is estimated that by 2017 the number of mobile phone users will increase to 4.77 billion. The shift to mobile phones has changed the economic landscape over the years. Mobile communications and connectivity have transformed the way business communicators create, schedule, and deliver messages.
With the growing importance of mobile devices in customers’ lives, businesses are constantly looking for new and improved ways to capitalize on this trend. A large percentage of consumers conduct their searches on mobile devices. Hence, companies have begun to invest in the design of their websites.
That said, mobile apps have become the norm these days. For example, mobile apps have created a whole new market for retailers. Furthermore, the real estate industry has also implemented this trend with the introduction of 3D mobile applications. These apps help convey the concept and blueprint of a property to potential buyers long before the construction process has even begun.
In addition, customers can easily submit their concerns and comments about products and services using mobile technology and expect quick responses to their concerns and questions. Such interactive methods help in m
Today’s world of work has become mobile. Mobile technology has also enabled companies to expand their workforce through a global network. Mobile devices allow colleagues to collaborate from anywhere in the world, removing any barriers to clear communication.
Smart mobile devices along with internet facilities have made it possible to conduct conference calls, online meetings, video calls, etc. Mobile users can attend group meetings and conference calls and participate in the discussion as if they were physically present. This can help eliminate work delays and would also help meet deadlines, thus improving productivity in the workplace. This enhanced flexibility can help motivate employees to work harder and work well with their colleagues.
The mobile trend has made business operations smoother and faster than ever. With the development of technology, business processes have been simplified. Cloud computing was one of those technologies that helped with that.
Mobile technology has greatly contributed to accessibility. For example, an important file stored in the cloud can be accessed from anywhere. Account managers can also access this data at any time and stay up to date with customer requirements. As a result, they can deliver accurate and relevant services to customers. This significantly speeds up processes and increases accuracy, making the communication process even more efficient.
Mobile marketing has recently gained momentum as more and more customers turn to their mobile devices to meet their needs. Beacons, for example, are increasingly used in stores for this purpose. These devices use Bluetooth to deliver personalized discounts and offers to customers’ cell phones. Additionally, offering free Wi-Fi to customers can help collect valuable customer data, which can then be used to offer them personalized services. If customers are satisfied with the services, there is a high probability that they will recommend your company to others.
The implementation of mobile technology has become the norm these days. It is important to plan ahead to make informed decisions about the strategies you want to implement. By tracking results, you can get a sense of what’s working and what’s not, and make adjustments as needed for increased productivity.
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