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May 6, 2022 By 
The mobile app market is insanely competitive —sadly not every idea is brilliant enough to make it. Consider that, Android users had access to over 3.48 million apps as of the first quarter of 2021 (Statistica). As many as 3700 apps make it to the Play Store daily.
A study revealed that 80% of apps don’t outlive their first year.
With good marketing, a failing app may get some downloads. But users will end up abandoning the app, resulting in losses for the development company or app owner.
Many of the problems that spell doom for mobile apps may be avoided by undertaking rigorous market research for an app idea. The issues may include failing to address a real-life problem, poor user experience, no originality, and too few or too many features.
If you’re undertaking app development, our guide on how to conduct market research for a mobile app startup will be instrumental for the future survivability of your business.
So let’s consider the process, step-by-step:
Market research for a mobile app is not a difficult concept to grasp.
It’s simply the process of evaluating the viability of an idea using real data about the behaviors of the target group, market conditions, dominance of competitors, and potential for users to use your solution.
For instance, an e-gaming platform developing an online action multiplayer game may undertake curiosity-driven market research to challenge their assumptions. Along the way, they may discover that their storyline is less existing or challenging than what players are accustomed to.
Assumptions on their main user base may be disproven. They can also discover the most optimum pricing models adopted by competitors or features users didn’t like in similar games—giving them a competitive edge.
So, mobile app market research provides actionable insights on mistakes to avoid, how to position an app, and a game plan to implement for lasting success in a highly competitive market.
Here are more individual reasons why market research for startups is critical:
Tiding it up, here are the top reasons for startup failure based on research by FRACTL.
Systematic market research for startups can help overcome leading challenges such as an unviable business model.
It’s important to grasp the fundamentals of the research process to figure out how to do market research for a mobile app idea.
As a refresher on a topic you probably learned in school, there are two main types of research:
Let’s consider the steps of how to make market research for a mobile app idea:
Formulating an idea entails thinking about the details more carefully.
The business environment typically consists of internal and external factors that may directly or indirectly affect the development of the app idea.
Researching competing apps is one of the best mobile app research strategies to implement.
Accurately determining your competitors first requires a deep understanding of the app’s target niche.
High-level niches such as calendars & timers, apps for children, and healthcare may be further broken down into highly-specified groups.
Once you find the niche, conduct market research by carrying out a SWOT analysis of each competitor. Review their website, social media, SEO profile, app reviews, past ads, and press mentions.
Defining the TAM, SAM, and SOM matters because it gives you a realistic view of the potential number of people that may use your app. It can also inform investors about the app’s market viability, upside potential, and the idea’s viability.
Here is what each term means:
The market research criteria spell out the market research objectives and aid in the selection of research methods. You will need to:
Before calculating the required marketing budget, you need to select ways to market the app.
You have access to organic and paid marketing strategies. For instance, you can run paid social media campaign optimized for app installs. It’s also important to figure out if you will hire an in-house team or outsource to an external agency —and how much both services may cost. You can learn more about the composition of the software development team structure and its cost.
Gaining an innate understanding of the target audience is highly critical as you figure out how to conduct market research for a startup.
Here are some questions to answer to define your ideal audience:
The following list contains tools that are quite handy for market research: 
Market research platform Data.ai
To recap, we have examined the reasons why market research matters and covered the steps on how to do market research for a startup. They have entailed formulating the idea, researching the competition, defining the target audience, and preparing a marketing budget.
If you need to build a solid foundation for your mobile app development, consider delegating the initial market research to a dedicated team of experts. Market research comes first before building any project. We also choose the right people for the development.
Filed Under: Around the Web
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