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The company started distributing V2.0 to select groups of users in July and finished through Apple’s App Store and Google’s Play Store this month.
Hapbee Technologies (TSXV:HAPB) (OTCQB:HAPBF) launched its upgraded Hapbee Mobile App v2.0, and firmware operating system today.
These new releases come with consumer-facing product enhancements built from the results of in-market testing and feedback from its user-base. They include new core functionalities which the company will use as the foundation for its next stage of platform growth, which will narrow in on partnerships and integrations.
“It was clear based on input from our community what steps we needed to take in order to prepare Hapbee for long-term growth and mass customer adoption. Upgrading our user experience to make it more intuitive was a key element and we are delighted with the impressive customer engagement growth on the new platform. Building out an architecture capable of supporting user-generated content, partnerships and integrations, enterprise customers and the next generation of Hapbee-powered devices is a major step forward that has been months in the making,” said Yona Shtern, CEO of Hapbee.
Hapbee Technologies is a digital wellness technology company that wants to help people get more control over how they sleep, perform and feel. The company’s core sleep tech involves ultra-low radio frequency energy to hep prospective sleepers get the sleep they need, thereby enhancing productivity, recovery and downtime.
The company started distributing V2.0 to select groups of users in July and finished through Apple’s App Store and Google’s Play Store this month. The company enjoyed its highest user engagement after after the launch, as daily active users climbed to over 1,350 users per day in the first week of August, which was a 125 per cent increase over its previous peak, which it achieved in Q4 2021.
Some of the enhancements include an an expansion to its digital wellness library, including Wellness Routines, which users can use to time-release Blends in a playlist without needing to start and stop. These routines are separated into three wellness categories: Sleep, Perform and Mood. Routines are programmable for an entire night, which means there’s no need to restart or switch blends manually.
Hapbee made some changes to the look and feel of the product as well, giving better navigation options and functionality so users can save their preferred routines and blends for better access. Also, enhanced Bluetooth functionality, including better connectivity between the app and other Hapbee-powered devices, which means there’s less time spent pairing and more reliable usage.
The company also implemented some upgrades to its core operating architecture and firmware in support of key strategic priorities that weren’t possible in the previous app.
My Routines: An opportunity to personalize Hapbee use cases that others could theoretically enjoy when using the program. It includes the ability to make your own routines, and provide “MyRoutine” drops authored by community members for other subscribers.
Partner Integrations: The use of biotracking for personalized wellness recommendations. It taps into biometric data through the use of wearables and other sleep related technology, in order to better individualize sleep or performance routines and could potentially lead to collaborations with established brands.
Account Management: V2.0 allows users greater flexibility in terms of creating account groups, subscription plan options, and providing support for enterprise customers.
Multi-Device Firmware: The company put several new sleep-oriented options on display at the Consumer Electronic Show in January of this year. A few included an updated firmware stack, which is needed to support the launch of the new hardware products for both enterprise and consumer markets.
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