MarTech Series – Marketing Technology Insights
GroupBy, a SaaS-based eCommerce product discovery technology leader, to host a panel discussion on May 4, 2022, at 1 p.m. ET. The event, ‘Three eCommerce Essentials for Conversion Optimization,’ will address the connection between SEO, content market (CMS), and product discovery in converting shoppers into lifelong fans.
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“More than half of consumers abandon their entire online shopping cart if they can’t find one item, resulting in an estimated $300 billion is lost annually in the U.S., according to Google. The eCommerce user experience, particularly for search, is critical in today’s retail environment”
Moderated by Carrie Thorp, VP Retail & Consumer for Google Cloud, the panel will feature GroupBy’s CEO, Roland Gossage; Marc Buschler, product manager eCommerce at Crownpeak and Laurence O’Toole, CEO of Authoritas. Participants will discuss the best tools for retailers and wholesalers to increase organic search visibility, site engagement, and product findability to increase conversion and revenue.
Key topics to be addressed include:
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“More than half of consumers abandon their entire online shopping cart if they can’t find one item, resulting in an estimated $300 billion is lost annually in the U.S., according to Google. The eCommerce user experience, particularly for search, is critical in today’s retail environment,” shares Roland Gossage, CEO of GroupBy. “I’m excited to be joined by three industry leaders to discuss the state of today’s eCommerce market, the current buyer journey, and the essential tools retailers need to invest in to drive sales.”
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