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Dec 13, 2022, 07:30 ET
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NEW YORK, Dec. 13, 2022 /PRNewswire/ — A latest research report [115+] pages published, titled “Marketing Automation Market Share, Size, Trends, Industry Analysis Report, By Component (Software, Services); By Deployment Type; By Organization Size; By Application; By End-Use; By Region; Segment Forecast, 2022 – 2030”. It is published in Polaris Market Research under the Information and Communication Technology Research Category.
According to research insights, the global marketing automation market size & share was valued at US $4.79 billion in 2021 and is expected to reach US $13.71 Billion by 2030, growing at a CAGR 12.9% during the forecast period.
What is Marketing Automation? What is the Expected Demand and Share of Marketing Automation Market?
Marketing automation is software designed to automate and streamline marketing tasks and workflows. The software saves time by replacing manual and repetitive tasks and helps you achieve better results. Marketing automation also gives you a more detailed picture of the behavior of potential customers. There are different types of marketing automation software, including Customer relationship management (CRM), Sales force automation, Email marketing, Lead management, Digital advertising and promotion, and several others.
Marketing automation software involves collecting data, targeting customers, designing campaigns, nurturing customers, analyzing and tracking results, and achieving greater marketing ROI. Overall this software improves the productivity of the sales funnel and provides customer satisfaction. The key advantages of marketing automation, such as expansions and low cost, drive the demand for the marketing automation market across industry verticals.
Request Sample Copy of “Marketing Automation Market” Research Report @ https://www.polarismarketresearch.com/industry-analysis/marketing-automation-market/request-for-sample
(The sample of this report is readily available on request. The report sample contains a brief introduction to the research report, Table of Contents, Graphical introduction of regional analysis, Top players in the market with their revenue analysis and our research methodology.)
The Report Explains the Market Offerings Through the Following Insights:
Some of the Top Companies in Marketing Automation Market Are:
For Additional Information on Market Players and Detail List, Download a Report PDF Brochure
Top Growth Driving Factors
Factors such as increasing digitization of businesses, rising use of mobile phones, and growing internet penetration are fueling the marketing automation market size. Rising number of new and creative strategies developed by businesses to enhance their footprint and improve ROI on marketing activities and an increased number of marketing channels are expected to fuel market growth. Increasing focus of organizations to improve marketing spending is expected to flourish the marketing automation industry growth.
Furthermore, a surge in the adoption of IoT devices, big data, and data analytics solutions, as well as growing demand for business automation, is anticipated to propel the marketing automation market sales. Also, the increasing development of SaaS-based solutions is boosting industry expansion. In addition, growing investments in better training & development activities for the employees for using the marketing automation software are expected to propel the market development.
Directly Purchase a copy of report with TOC @ https://www.polarismarketresearch.com/checkouts/16271
Recent Developments
Segmental Analysis
Based on component, the software segment held the highest revenue share owing to the rising of innovative technologies, such as machine learning, artificial intelligence, and cloud computing, among others. Also, a surge in demand for marketing automation software due to the increasing willingness to computerize and augment advertising methods is propelling the segment growth in the marketing automation software market.
On the basis of deployment type, the cloud category is projected to lead the market because this deployment type offers simple, secure functioning and scalability. According to tech experts, around 60% of workloads were run on a hosted cloud service in 2019. In addition, Moreover, the benefits of cloud-based solutions, such as the integration of marketing tools such as emails, analytics tools, and social management, are likely to bolster the segment growth in the marketing automation market over the assessment period.
By organization size, in 2021, the large enterprises segment registered a significant share. This growth can be attributed to the rise in demand for advanced technologies such as machine learning and artificial intelligence within marketing automation software by large enterprises. Large enterprises are more likely to adopt such technologies to capture bigger audiences for higher efficiency and performance.
For Any Other Research Related Queries, Speak to Our Research Analyst @ https://www.polarismarketresearch.com/industry-analysis/marketing-automation-market/speak-to-analyst
Global Report Scope of Marketing Automation Market
Report Attribute
Details
Revenue forecast in 2030
USD 13.71 Billion
Market size value in 2022
USD 5.18 Billion
Expected CAGR Growth
12.9% from 2022 – 2030
Base Year
2020
Forecast Year
2022 – 2030
Top Market Players
Adobe Inc., Act-On Software, ActiveCampaign, ClickDimensions, GetResponse, HubSpot, IBM Corporation, Keap, Oracle Corporation, Salesforce Inc., SAS, Sendinblue, SharpSpring, Teradata Corporation, and Thryv.
Segments Covered
By Component, By Deployment Type, By Organization Size, By Application, By End-Use, By Region
Customization Options
Customized purchase options are available to meet any research needs. Explore customized purchase options
Geographic Overview
Based on geography, marketing automation market demand in Asia Pacific is anticipated to account for the major revenue share in the industry due to the growing adoption of digitalization in nations such as China, India, Japan, Singapore, and others. The market is growing in Asia Pacific because increasing use of marketing automation solutions due to the rapid rise in digital advertising across various social media platforms. Moreover, the surging internet penetration and usage of social media applications and increasing digitalization of enterprises in the region are anticipated to accelerate the regional industry growth.
Browse the Detail Report “Marketing Automation Market Share, Size, Trends, Industry Analysis Report, By Component (Software, Services); By Deployment Type; By Organization Size; By Application; By End-Use; By Region; Segment Forecast, 2022 – 2030” with in-depth TOC: https://www.polarismarketresearch.com/industry-analysis/marketing-automation-market
For Additional Information OR Media Enquiry, Please Mail At: [email protected]
Marketing Automation Market Report Highlights
Polaris Market Research has segmented the marketing automation market report based on component, deployment type, organization size, application, end-use, and region:
By Component Outlook
By Deployment Type Outlook
By Organization Size Outlook
By Application Outlook
By End-Use Outlook
By Region Outlook
Browse More Related Reports:
About Polaris Market Research
Polaris Market Research is a global market research and consulting company. The company specializes in providing exceptional market intelligence and in-depth business research services for PMR’s clientele spread across different enterprises. We at Polaris are obliged to serve PMR’s diverse customer base present across the industries of healthcare, technology, semi-conductors and chemicals among various other industries present around the world. We strive to provide PMR’s customers with updated information on innovative technologies, high growth markets, emerging business environments and latest business-centric applications, thereby helping them always to make informed decisions and leverage new opportunities. Adept with a highly competent, experienced and extremely qualified team of experts comprising SMEs, analysts and consultants, we at Polaris endeavor to deliver value-added business solutions to PMR’s customers.
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SOURCE Polaris Market Research
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