MarTech Series – Marketing Technology Insights
Global, the media & entertainment group, has announced (13 June 2022) that it has invested in Odeeo, a tech start-up that delivers non-intrusive audio ads in mobile games.
Global’s market-leading digital advertising platform DAX (Digital Ad Exchange) will become the company’s exclusive sales partner in the UK and in the U.S, expanding DAX’s existing podcast, digital audio, audio articles and programmatic outdoor offering for advertisers and creators.
“We have been following the mobile gaming sector and particularly Odeeo’s growth for some time, and are pleased to announce both this strategic investment and Odeeo’s appointment of Global, through DAX, to be their exclusive sales partner in the UK and US.”
Odeeo serves mobile game developers and publishers, helping them to monetise and grow their gaming products. Its pioneering technology provides advertisers with access to 2.8 billion mobile gamers across the globe, promising ads that respect player experience and privacy whilst offering advertisers advanced targeting and a highly attentive audience.
Marketing Technology News: Scibids Appoints AdTech Veteran Erich Wasserman to Its Board
The company is based in Israel and was founded by Amit Monheit (CEO) and Elad Stern (COO) in 2021.
Odeeo co-founder, Amit Monheit, said: “There’s huge potential to improve how brands advertise in games so Elad and I are delighted to be partnering with Global and DAX. Together, we can help brands explore new opportunities and reach target audiences.
“Mobile gaming is immensely popular and audio ads in this space are unique as they don’t interrupt the experience. By combining our expertise, we’ll be able to keep innovating and growing the in-game audio world.”
Stephen Miron, Group CEO at Global said: “We have been following the mobile gaming sector and particularly Odeeo’s growth for some time, and are pleased to announce both this strategic investment and Odeeo’s appointment of Global, through DAX, to be their exclusive sales partner in the UK and US.
“This reinforces our strategy of being the market leader for all forms of audio advertising, across live radio, podcasts, audio articles and now mobile gaming. We’re looking forward to partnering with Amit and Elad to help the gaming creator community make the most of audio advertising opportunities.”
Les Hollander, CEO DAX, North America, said: “Audio advertising in mobile gaming presents a unique opportunity to reach gamers with immersive, non-intrusive marketing. Partnering with Odeeo not only provides us with high quality games for our advertisers to utilise but also an opportunity for them to connect with highly engaged audiences. I’m thrilled that DAX is joining Odeeo on this new and exciting journey.”
Marketing Technology News: MarTech Interview with JR Sherman, CEO at RainFocus
For more than 50 years, Business Wire has been the global leader in press release distribution and regulatory disclosure.
Konica Minolta Igniting Print Possibilities with New Campaign to Help Customers ‘See the Potential’
ISG Launches Advisory Business to Help Clients Explore and Prepare for Web3, Metaverse Opportunities
Phonexa Launches Revamped Partnership Program with Personalized, All-Encompassing…
Atmos Labs Completes $11M Seed Round to Power the Evolution of Metaverse-Native…
Marketing Technology Highlights of The Week: Featuring Adobe, Drift, Dialpad,…
MarTech Interview With Jenn Chen, President and Chief Revenue Officer at Connatix
John McNeil Studio Helps Contentsquare Put a Human Face on…
Should Mobile Marketing be a Priority for Marketers in 2022?
Mediaocean Acquires Drishyam AI and Bolsters Flashtalking…
MarTech Interview with Gaurav Chand, Chief Marketing Officer…
IAS Enhances Contextual Targeting ROI Tools with Launch of…
Anomalo Named One Of Most Innovative Artificial Intelligence…
Entrust Builds Electronic Signature and ID Verification…
How to Build a High-Performance Marketing Team
How Contextual Can Revitalize Entertainment Advertising
Welcome, Login to your account.
Recover your password.
A password will be e-mailed to you.