DigitalReef Introduces Comprehensive Mobile Advertising and Marketing Platform – MarTech Series

MarTech Series – Marketing Technology Insights
DigitalReef, a leading global mobile advertising, and marketing technology company, announces the availability of its integrated mobile advertising and marketing platform, DR-ONETM. Through this platform, mobile operators, OEMs, and app developers can now implement and optimize their marketing strategies to reach, engage, and retain their users while optimizing their application business monetization goals.
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DR-ONE is a software platform that enables highly optimized device experiences combining notification, messaging, and rich media content with the interactivity of the smartphone experience enabling mobile operators, OEMs, and application developers to deliver relevant messaging and marketing experiences to their customers in the form of CRM messaging, advertising, brand, and marketing support.
In addition to targeted rich media advertising and marketing, DR-ONE supports a suite of customer data platform tools that leverages DigitalReef’s sophisticated artificial intelligence engine to profile audience behavior. Audience intelligence and consumer insights provide advertisers with the ability to understand, profile, target, and engage any DR-ONE-enabled device. As part of the DR-ONE suite of tools, DigitalReef’s audience profiling tool is an indispensable tool that offers improved advertising and marketing relevance along with high conversion media opportunities.
“The launch of DR-ONE is a breakthrough for the MarTech and AdTech industries, and more specifically, our carrier and publisher customers,” DigitalReef CEO Maurizio Angelone explains. “Through this integrated platform, our customers now have a single, integrated, end-to-end platform to help them accomplish their mobile advertising and marketing business objectives. It is also an important milestone for DigitalReef as DR-ONE will rapidly accelerate and scale the growth of DigitalReef across the Americas in terms of user growth and monetization.”
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Available in English, Spanish, and Portuguese, DR-ONE is a proven, scalable, and big-data SaaS cloud platform that delivers on four key monetization and engagement attributes that are important to our customers:
The initial release of DR-ONE has been implemented by Brazilian mobile virtual network operator, Veek. As part of this partnership, DR-ONE has provided Veek with the full capability to operate an adv-based offer for their user base across DR-ONE’s multiple solutions.
“Broader reach, better user engagement and more monetization possibilities–DR-ONE is an important resource for our expansion throughout the Brazilian market, and we see DigitalReef as a key partner in our growth strategy,” said Pablo Asenjo, Head of Business Development at Veek. “We are going to be able to offer a better experience to both our users and advertisers by using this technology.”
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PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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