In Australia, MR solutions firm Stable Research has changed its name to CRNRSTONE, which it says better reflects its position as the ‘foundation of client decision making’.
The company, which was launched in 1992, was acquired by Australian communications group Bastion Collective in 2018. The newly named CRNRSTONE delivers mobile, digital and big data market and social media research solutions. In addition, CRNRSTONE’s proprietary Soapbox panel provides people and data for a range of research methodologies including face-to-face, communities, product clinics and online surveys.
CEO Katie Ferro (pictured) comments: ‘For over twenty years, Stable Research has been synonymous in market research with finding those hard to reach, high-quality people for adhoc and continuous qualitative projects. In recent years, we have branched out to include quantitative work, CLT, IHUT, full-service research services and other stimulating and immersive research methods that our panel have responded to with enthusiasm. We are excited to launch our new name, which reflects our position as the foundation of high-quality research projects.’
Web site: www.crnrstone.com.au .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.
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