Hello and welcome to Daily Crunch for Tuesday, February 22, 2022! We are back! Yes, after a lovely long weekend, your entire TechCrunch team is back in the saddle. Which is good because everything appears to be going on at once. So it was perfect that Slack decided that it actually wanted a four-day weekend and failed to make it to its desk on time. Oof.
In better news, Greylock’s Glen Evans is coming to Early Stage to chat about hiring in today’s insanely competitive talent market. So, you know, see you there. – Alex
And for fun, what price would you pay for salmon that wasn’t killed? Well, investors are betting $100 million on the idea – coming to a food spot near you!
Image Credits: OsakaWayne Studios (opens in a new window) / Getty Images
The old saying, “build a better mousetrap, and the world will beat a path to your door,” does not apply to startups in the sexual wellness category.
Pleasure has a very large TAM, but “vice clauses” prevent many VC firms from even considering a sex tech startup.
To learn how other entrepreneurs faced these challenges, Anna Heim interviewed founder/angel Andrea Barrica, entrepreneur Lora DiCarlo, and Carli Sapir, founding partner at Amboy Street Ventures.
“Fundraising is only one hurdle in the industry. There’s also the problem[s] of advertising, marketing, consumer education and medical expertise in this field,” Sapir said.
(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here.)
Advice and strategy for early-stage sex tech startup founders
Image Credits: SEAN GLADWELL / Getty Images
Are you all caught up on last week’s coverage of growth marketing and software development? If not, read it here.
TechCrunch is recruiting recruiters for TechCrunch Experts, an ongoing project where we ask top professionals about problems and challenges that are common in early-stage startups. If that’s you or someone you know, you can let us know here.