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If there’s one rule B2B marketers have had to abide by over the past year, it’s been to be flexible. According to Nielsen’s 2021 Annual… Read More »How B2B Marketers Can Thrive in the Age of Adaptation
The world of sports is not immune to gender bias, as evidenced by the notably lopsided coverage of women’s sports by the media and the… Read More »The Olympics Is the Biggest Platform for Gender Equality in Global Sports
Conversion-driven marketing strategies weren’t born out of the pandemic, but sales-focused campaigns really took a front seat last year when brands around the globe paused… Read More »Debunking the Myth that Brand Building Doesn’t Drive Sales
Simba Information’s newsletters, Educational Marketer and Electronic Education Report, provide critical information to top executives in the educational publishing and electronic instructional materials markets. To provide a closer look… Read More »A Closer Look at Simba Information’s Newsletters
The COVID-19 pandemic has created difficult challenges we’ve all had to face, and over the past year most people’s daily lives have undergone drastic changes.… Read More »Forecasting During a Pandemic and Predicting Market Changes
The thin-film-transistor liquid-crystal displays (TFT-LCDs) market expanded alongside the growth in the television and smartphones segment and acquired the most significant market share in the… Read More »$123 Billion Next-Generation Display Materials Market Primed for Growth
The Coronavirus epidemic of 2020 altered the employment landscape dramatically. Large numbers of outstanding companies were forced to lay off employees due to both a… Read More »The Coronavirus and the U.S. Job Market: Trends, Analysis and Advice
Health coaching has emerged as a $7 billion service market, with a strong growth outlook. There are now an estimated 128,000 health coaches and health… Read More »$7 Billion U.S. Health Coaching Market Gains Favor Among Consumers, Insurers & Employers
There are millions of households in America with low incomes and poor credit that find dealing with traditional banks to be difficult. They have chosen… Read More »$36 Billion Alternative Financial Services Market Serves “Unbanked” Consumers
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