MarTech Series – Marketing Technology Insights
Branch, the leading cross-platform solution for mobile linking and attribution, has secured $300M in funding at a $4B valuation, led by existing investor NEA. Branch, which has over 500 employees and 16 offices around the globe, has been used by more than 100,000 mobile brands since its founding in 2014, directly reaching more than 3 billion monthly users around the world.
“We spend more than a third of our waking hours on our phones, with over 90% of that time spent in apps,” said Alex Austin, CEO of Branch. “Despite this, many apps are struggling to survive as they contend with changes in the mobile ecosystem, from privacy changes like ATT to the explosion of new device types. Branch is committed to helping companies overcome these new ecosystem challenges by expanding our product offerings to reflect this new normal, while still maintaining our commitment to user privacy.”
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Branch is using its new financing to double down on product investments, including:
“Since the day I met Alex, Mike, Mada and Dmitri during the seed investment, I knew this company would be something special,” said Scott Sandell, Managing General Partner at NEA. “They laid out a huge vision to transform the mobile ecosystem, and it’s been exhilarating to watch it all come true. This is a generational company in the making.”
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PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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