Australia will compel Facebook and Google to pay media outlets for news content

The Treasurer of Australia has ordered that country’s competition watchdog to create a code of conduct for Facebook and Google which would force the tech giants to pay Australian media companies for using their content, ABC News (AU) reports. The Australian Competition and Consumer Commission was working on developing a voluntary code of conduct, but told the Australian government it was “unlikely” to get a voluntary agreement around the issue of payment for content.

The ACCC was working on the code as part of a series of recommendations from its 2019 digital platforms inquiry. The report from that inquiry found — in addition to privacy concerns— that in Australia, Google and Facebook were taking a large share of online advertising revenue, even though much of their content came from media organizations, Treasurer Josh Frydenberg said at the time.

The report called for a voluntary code that would require the companies to negotiate with news media on how to pay for their content, and advise media companies of algorithm changes that might affect online content rankings. The mandatory code the ACCC is now writing will include penalties, and define what content would be included, according to ABC.

“It’s only fair that those that generate content get paid for it,” Frydenberg said.

Australia’s newspapers and media outlets, like those in the US and elsewhere, have been hard-hit by the economic downturn due to the coronavirus pandemic, the Guardian reports. Large Australian media companies have asked staff to take pay cuts and several newspapers have halted production because of a sharp decline in advertising revenue.

A draft of the code of conduct is due to be finalized by the end of July, according to the Guardian.

Will Easton, Managing Director, Facebook Australia, and New Zealand said in a statement emailed to The Verge that the company was “disappointed” by the Australian government’s announcement. Facebook has invested “millions of dollars” to support Australian publishers, he said, through content arrangements, partnerships, and training.

“COVID-19 has impacted every business and industry across the country, including publishers, which is why we announced a new, global investment to support news organizations at a time when advertising revenue is declining,” Easton said, referring to the $100 million Facebook has pledged to invest in the news industry. “We believe that strong innovation and more transparency around the distribution of news content is critical to building a sustainable news ecosystem.”

A Google spokesperson said in an emailed statement to The Verge that the company had been working since February with more than 25 Australian publishers for input on a voluntary code of conduct under the ACCC’s timeline.

“We have sought to work constructively with industry, the ACCC and government to develop a Code of Conduct, and we will continue to do so in the revised process set out by the government today,” the spokesperson said.

source…

Share:

More Posts

Market Research

Pulse Surveys

Turn feedback into action

Our survey platform makes it easy to measure and understand feedback so you can drive growth and innovation

Pulse Handshak

Pulse Handshak

Collaborative online survey tool for the market research industry. Remote assisted surveying just like face-to-face interviews. Here interviewers can talk to the respondent over the web-console without the need for any other communication channel and share the same Q're with responses and click actions.

Pulse FE

Pulse FE

Pulse Field Expert or Pulse FE is the main platform for both offline and online survey at softofficepro.com. It is robust and used by hundreds of clients over tens of years with millions of responses. Do it once Q're and deploy on both offline devices (android) and online forms makes it a great cost effective platform for any kind of responses

Pulse Ultimate

Pulse Ultimate

Pulse Ultimate is targeted for tracking studies and retail audits. An offline survey system offering extreme field control including processes like data quality check, back-check, rework, comparison with previous wave data etc. helps to get the best results on a day-to-day basis

Pulse LS

Pulse LS

Use a managed Limesurvey and our expertise for creating complex forms and token based user management. Use optional mailing system to send survey invitation to each participant and track progress of the response status. Industry standard SPSS / R output supported