ASICS Selects Contentsquare to Fuel Digital Expansion and Optimise Mobile Experience – MarTech Series

MarTech Series – Marketing Technology Insights
Contentsquare, the global leader in digital experience analytics, announced it has partnered with ASICS EMEA to support the sportswear giant’s ambitious digital growth strategy.
Contentsquare will be providing the ASICS team with in-depth insight into how customers behave online, as well as recommendations for optimising the customer journey across all touchpoints. With the team at ASICS laser-focused on creating an outstanding customer experience every time, the solution will also help unlock greater agility when navigating the shifting eCommerce landscape.
Contentsquare will be a key partner in supporting ASICS’ strategic digital objectives for 2022, including eCommerce market expansion within Europe and support with improving the mobile user experience.
Contentsquare’s Find & Fix, which empowers both technical and business teams to create seamless experiences by removing friction points and improving site performance, will be key to the success of this ambition.
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Rick Hoving, Senior eCommerce Manager at ASICS EMEA said, “Customer experience is hugely important for ASICS. Making sure the website is optimised so that people can easily find the right products is a number one priority.”
“Contentsquare will provide us with key insight into where and how campaigns actually perform, as well as how a product-focused commercial campaign can still benefit the branding side of the business or vice versa. It will also support us in uniting brand focus with data-driven insights.”
“It’s the solution that impressed me the most with how easy it is to get relevant, valuable insights for content and merchandising elements of our site. The solution is a game-changer for my expanding team when it comes to making the right decisions and helping us build a more impactful website.”
Abdi Essa, VP EMEA North, Contentsquare added, “We are thrilled to be supporting a leading global brand like ASICS, whose digital innovation and expertise in engaging new generations of customers is awe-inspiring. It’s been really rewarding to support them as they continue to break digital boundaries, and enhance their overall online customer experience.”
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