Here we go again.
The iOS and Android war has reached a peak stage where fans tear at each other when a new OS upgrade is announced at I/O or WWDC developers’ conferences. While each OEM has their ups and downs, it is always Apple and Samsung that have had nasty battles so much so that both brands have gone to courts multiple times in the past. Now, The Wall Street Journal has published a documentary short revisiting the 15-year-old history of iPhones. This brings back the memories of the first iPhone unveiled by Steve Jobs and the subsequent models.
Apple’s mighty iPhone lineup was vastly impacted by the Android-powered Samsung Galaxy flagships back in the day. This is because they started packing as much tech as possible in a single model. In the documentary, Apple’s marketing chief Greg Joswiak slams Samsung for “ripping off” the iPhone.
The Wall Street Journal documentary runs down the history of the 15-year-old iPhone. In the video, Apple marketing chief Greg Joswiak, in response to when asked about how Samsung’s competitive products affected Apple in the early days of the iPhone, said that Samsung “ripped off the technology behind iPhone and just surrounded it with a large screen.”
Greg is probably referring to the early Galaxy S and Note phones. While the actual design is different from iPhones, they still had a physical home button on the front and a display above it. This has probably offended Apple very much considering Samsung had packed a lot of tech in a single model. Joswiak claims that all Samsung did was “put a bigger screen around” its “poor copy” products. Steve Jobs has very publicly shot down the idea of larger smartphones, despite Samsung proving that is what most consumers wanted.
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Cut to 2022, the smartphone market is saturated with enormous phones. iPhone 6 and 6 Plus are one of the first popular and largest phones in history. It appeared that Apple fans are eagerly waiting to get a large-screen iPhone. Apple did try to go back to smaller phones with iPhone 12 mini and iPhone 13 mini but they are the worst-selling iPhones in the past two years. Rumours are pointing out that Apple will abandon the mini lineup this year.