Adva Mobile Adds New Auto-Reply Message Option for Creative Artists – MarTech Series

MarTech Series – Marketing Technology Insights
Adva Mobile Corporation, the leading mobile marketing platform for Creative Artists to acquire, engage, and sell to their Fans on mobile devices, expanded their popular marketing platform with new custom autoresponder message options when Fans text a specific, Artist defined keyword into their own unique text number. The text number is provided to Creative Artists on the platform and is the center of their mobile marketing efforts to acquire new fans, engage them on mobile devices, and sell to them.
The Adva Mobile platform provides Artists with their own, personal text number, and simplifies the process of building a Fan database by automatically opting in Fans to their mobile text club when Fans text the Artist. Artists can text back to Fans for one – on – one conversations, and also send out targeted text blasts to Fans based on location and other Artist defined Fan segments. What’s new is the ability to craft specific text messages to Fans when they text a specific keyword to the Artist.
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The Artist Portal helps Artists create either a welcome message for when people DM the Artist, and an auto-reply, based on the keywords of your choosing. The simple set-up process enables Artists to enter relevant keywords in a message that will trigger the automated response – so if Artists tell Fans to text “Houston”, for example, the Artist can provide information about their upcoming show in Houston, with a link to where to get tickets.
Artists that want to communicate and engage their fans with text – which are opened and read 97% of the time, far more than email or social media – now have a complete service to take advantage of these mobile technologies. Artists can build their fan base by having Fans text in to their own private text number, converse one on one with their fans, and send text and email blasts to targeted Fans about relevant information including show dates, new music and art, and news. Now, they can promote a show in Houston by having Fans text “Houston” – or anything they create – and deliver a specific, custom message about that show.
It’s about the Data
These custom keywords are also “Tags” that are associated with each Fan Profile. This helps Artists segment Fans that texted in “Houston”, and can be used to target these Fans the next time an Artist has a show in Houston. This promotes increased ticket sales, as Fans often miss the news that their favorite band is coming to town. “It’s absolutely no fun to miss a concert,” said Jack Kelly, CEO of Adva Mobile, “And Artists need to keep Fans informed whenever they are going to be in their area, so they never miss another performance again.”
The platform is designed to help identify supporting, paying SuperFans. Artists struggle with their current Fan Database – usually only email – because there is no way to learn which Fans actually buy their Art or come to their shows. Text conversations encourage Fans to share information about themselves, and this data is extremely valuable as it provides Artists with insights about who is supporting their art. “The data belongs to the Artist, and the data is private between Artist and Fan,” said Kelly. “With their personal phone number and our text conversation platform, we provide Artists direct engagement with their Fans, only possible when the Artist is the custodian of their own audience.”
These new capabilities augment the already strong existing Platform which provides Artists with Interactive Web App Landing Pages, Email Marketing, CRM Fan database and campaign creation and management tools. Fan interaction on the Landing Pages is captured and associated with individual Fan Profiles, which help Artists understand engagement and identify which Fans are Superfans and ready to buy. “Pour over your email list and try to identify your supportive, paying Fans, On the Adva Mobile platform, it’s as easy as segmenting by Engagement Score,” said Kelly.
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