MarTech Series – Marketing Technology Insights
acQyr eXchange (QX) announced the release of its end-to-end cash back and loyalty rewards SaaS platform for mobile and online game publishers and developers. It is designed to increase gameplay, improve player retention, and grow revenue by providing a superior solution for issuing, exchanging, and redeeming in-game rewards for cash.
A core feature of the QX platform is the proprietary and innovative Event Sharing Pipeline that was co-developed with AWS’s technology partner, Rackspace Technology, to automatically stream, process, and analyze gameplay events, as well as to track and report progress toward offered rewards based on QX Partner monetization goals.
QX easily plugs into a mobile game and allows QX Partners to create retention and monetization reward offers. The platform tracks player progress against defined offers and issues cash rewards when offers are achieved. Players can track, manage, exchange, and redeem earned rewards from all participating games on their QX mobile app with one login. QX is free to join, and a Partner only pays for performance when a player earns and is issued in-game rewards.
Marketing Technology News: Cavrnus, The Ultimate Metaverse Builder Platform, New Release Pushes the Limits of Creation
“We’re excited to release this major upgrade to the QX platform,” stated Jim Mulford, QX Founder and CEO. “Our solution is designed to be an all-encompassing loyalty and cashback rewards program that provides players cash rewards for retention behavior like engagement, gameplay, and level ups, as well as for monetization activities like IAP and rewarded ad views, and tournaments whatever behavior Partners choose to reward.
“This is the first multiple-game loyalty rewards program customized to Partner games to retain existing players, which costs far less than acquiring new ones. Our goal is to incent players to stay longer in a game and monetize more,” said Mulford. “We offer our Partners all the tools to do just that.”
Marketing Technology News: MarTech Interview with Chris Savio, Director of Product Marketing at GoTo
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
AvePoint Establishes New $100 Million SGD International R&D Hub in Singapore
Txtsmarter, LLC Announces Closing of Funding Round and Appoints New Chief Executive Officer
Dronedek to Offer Secure Keyless Access Control Through Partnership With Sera4
The Knowledge Hub for Spatial & Unstructured Data Launches on ProductHunt
Cubix Is Now a Member of the Metaverse Standards Forum
MemberPass, Powered by Bonifii, Delivers Multiple New Functions and Attractive User…
The World Is Moving Beyond Big Data, According to Ocient…
Taiwanese Martech Startup Wavenet Raised Series B Round,…
DatChat Introduces SmarterVerse, Inc. C-Suite Team
Pixelworks Announces Strategic Investment in Shanghai…
Veza Achieves System and Organization Controls (SOC) 2 Type…
BairesDev Ranked as one of the Fastest-Growing Companies in…
Dynata Ranked No. 1 Most Innovative Supplier in 2022…
Klaytn Spearheads World’s Largest Blockchain Research…
Quire Launches QuireSight Analytics: Empowering Companies to…
Welcome, Login to your account.
Recover your password.
A password will be e-mailed to you.
From new flight technology for uncrewed aircraft systems to an innovation in vertical farming, Embry-Riddle Aeronautical University’s 8th annual TREP Expo spotlighted the top business